Who is Your Business’ Audience?

Identifying your business’ audience is one of the first -- and most important steps -- you should take as an owner to set yourself up for success. We know that running a small business takes a lot of an owner’s time, efforts and focus. There are customers to satisfy, new sales to be made and payroll to be met among a myriad ... Continue reading

Know the Difference Between Marketing and Sales

There are many explanations of the difference between marketing and sales, some quite long. But as is often the case, the best definitions are the simplest and shortest. Marketing is about the needs of the customer. Sales are about the company’s need to make the cash register ring.   One of the most often voiced ... Continue reading