Offense or Defense? Small Business Owners Play Both!

As we approach the end of the regular college football season, most Americans are ready to cheer on their favorite teams during December’s conference championship games and the bowl games beginning later in the month and continuing into early 2014. Professional football fans are right in the middle of the regular season, which will culminate ... Continue reading

Just as I Remembered: Why Consistency is Important for Your Company’s Success

I like consistency. I bet your customers like it, too. Consistency brings repeat business from satisfied customers. It’s a simple thought, but one that is often overlooked in small companies. Franchises are a step ahead in that regard. Although part of the charm of travel is discovering boutique hotels and wonderful local restaurants, if ... Continue reading

Do You Hear What I Hear? (More on First Impressions)

When a potential customer contacts your company via telephone, what is the first impression received? Is the caller warmly welcomed by a live operator or receptionist, or does he get dumped into a frustrating, endless cycle of automated voice commands? Sometimes the obvious is the most easily overlooked. A business owner has only one chance to ... Continue reading

First Impressions: A Customer at Your Door

This is the first in a series of several articles on how to better position your company to potential and existing customers. We've all heard the phrase, "First impressions count." This is a true statement that is sometimes easily overlooked by a small business owner. It seems obvious, but if you have a physical location, you should always be ... Continue reading

Internet Searches are Key for Business Buyers

Recently, I've noticed several articles in various publications regarding changes in residential real estate marketing strategies. It seems that open houses (except those hosted for other real estate agents) are no longer a preferred way to reach potential home buyers. Today's tech-savvy buyers prefer to research listings on the Internet, taking ... Continue reading

Top Tips for Selling Your Business

Most entrepreneurs readily embrace new tasks and roles and are used to being in charge of everything relating to their companies. However, before rushing in to market and sell their small businesses, business owners will want to keep the following tips in mind. The dance between buyer and seller is a delicate one, and it is very easy for one ... Continue reading

How to Sell Your Business, but Keep it a Secret

“Loose lips sink ships.” It’s a familiar phrase to Americans, originally written by the War Advertising Council during World War II as “Loose lips might sink ships.” The British also used variations of the phrase that encouraged citizens and military personnel to avoid careless talk that might serve the enemy. The phrase is still used ... Continue reading

Entrepreneurs: Trim the Fat and Boost your Profits!

Now more than ever, individuals are looking for ways to cut costs -- personally and professionally. This is especially true for entrepreneurs preparing to sell their businesses. Higher profit margins naturally make a company much more attractive to potential buyers, and increased seller’s discretionary earnings generally equate to reaching the ... Continue reading