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Retail Miscellaneous / Miscellaneous Retail
Retail franchise operating in North Central Iowa. The business sells overstock, damaged items, end-of-lot items, and returns/open-box products at declining daily prices through a business model that creates a treasure-hunt shopping experience. Customers line up for new inventory drops driven by FOMO (fear of missing out). The store has built a loyal following of approximately 7,000 social media followers and operates as a destination, not a convenience stop. Approximately 80% of revenue comes from entertainment/treasure-hunt shoppers and 20% from resellers who purchase inventory to flip on eBay, Facebook Marketplace, and similar platforms. The business is turnkey with established vendor relationships managed through the franchise system.
