“Believe that you can be successful owning and operating a Direct Marketing company.”
Owning and running a company in the direct marketing industry can be a rewarding and exciting experience. The need for companies that provide quality products with quality service are always in demand. There are about 3,500 companies accounting for about $10 Billion that comprise this sector. Services provided include printing, concept development and direct mailing.
- Demand is driven by corporate profits and the economy
- Specialize in particular industries or service types
- Professional staff are the most important resource
- The most common medium for direct marketing is direct mail.
“The direct marketing industry is changing and evolving quite rapidly. It is an exciting industry to be in and offers many opportunities to owners who can maintain strong relationships with their clients.” – Jim Dunmire, Business Transfer Specialist and Consultant, on his experience owning a direct mailing company