Meet the passionate individuals behind our mission, a team dedicated to guide you
through every step of your business journey.
Elena Moore, CBI, CM&AP, is the Franchise Owner and Principal Business Intermediary at Murphy Business Sales, serving both the Northern Colorado and Greater Denver Metropolitan markets. As a Certified Business Intermediary and Certified M&A Professional (CM&AP) through Kennesaw State University, Elena brings over two decades of executive leadership across engineering, commercial construction, digital marketing, e-commerce, and agency operations to business owners along the Front Range.
Having co-founded and scaled a residential home improvement enterprise past $50 million in completed projects, Elena understands the operational, financial, and exit planning complexities of business ownership firsthand. In addition to her brokerage leadership, she and her husband, Greg Moore, own and operate Avawing, a digital marketing agency providing SEO, PPC, and growth strategies. She holds a Bachelor of Science in Computer Science from the University of San Diego and a Master of Professional Studies in Food Business Management from the Culinary Institute of America. Her diverse background spans aerospace software engineering for the Department of Defense to active digital agency and e-commerce management, enabling her to analyze, structure, and value businesses across virtually every industry vertical.
Through Murphy Business Brokerage, Elena specializes in confidential business sales, buyer representation, certified business valuations, and M&A advisory services. Her regional coverage spans key Colorado business hubs across two core territories:
Northern Colorado: Fort Collins, Loveland, Greeley, Windsor, Timnath, Wellington, Berthoud, Johnstown, Laporte, Estes Park, Red Feather Lakes, and extending north to the Wyoming border.
Greater Denver Metro: Downtown Denver, LoDo, RiNo, Cherry Creek, the Denver Tech Center (DTC), Lakewood, Arvada, Westminster, Thornton, Aurora, Centennial, and Highlands Ranch.
Whether advising main street businesses, commercial trades, restaurant groups, digital agencies, or middle-market technology enterprises, Elena provides strategic exit guidance and sophisticated representation through every phase of the transaction.