How will you protect the confidentiality of the process?
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Maintaining confidentiality in the business sale process is so critical it is considered the cornerstone of the Business Brokerage / Merger & Acquisition Transactional Advisory industry. Murphy brokers will use blind listing advertisements that never mention the name or exact location of the business. Instead, general references are made to the industry, geographic area, and financial performance to entice potential buyers to inquire further.
Buyers are then required to sign a Non-Disclosure Agreement (NDA), which makes it very clear that the buyer is not permitted to discuss the potential transaction with anyone with exceptions for partners, attorneys, and other financial advisors. Even with a signed NDA, great care is taken to ensure that a potential buyer is qualified to buy the business before confidential information is released, including a detailed conversation about the buyer’s experience and financial capability.