Business Valuation Myths vs Reality:
What Buyers Actually Pay for Small Businesses

Wednesday, April 8th 12 PM EST via Zoom
Reserve your spot today Webinar Registration Link

Most business owners have a number in mind for what their business is worth.

The problem?

That number is often very different from how buyers and lenders actually value a company.

In fact, only about 20–30% of businesses listed for sale ever sell, often because expectations about value and the sales process don’t match market reality.

Understanding how businesses are truly valued can help you:

• Plan for a future sale
• Improve your company’s value
• Avoid costly mistakes when exiting

In this free educational webinar

Ben Shaw of Murphy Business Sales of Wilmington will walk through how small businesses are actually valued and what buyers look for during an acquisition.

You’ll learn how valuations work in the real world, separating common myths from what actually drives value.

This session is designed for business owners and trusted advisors who want clarity around business value and exit planning.

Wednesday, April 8th 12 PM EST via Zoom
Reserve your spot today Webinar Registration Link

What You’ll Learn

• The basic formula buyers often use to estimate business value
• Why businesses with similar revenue can sell for very different prices
• How financial normalization (addbacks) actually works
• The risk factors buyers and lenders evaluate before making an offer
• Why a valuation can be a powerful planning tool, even if you aren’t selling soon

Who Should Attend

This webinar is ideal for:

• Business owners considering selling in the next 1–5 years
• Owners curious about what their business may be worth today
• Entrepreneurs planning succession or partnership transitions
• CPAs, financial advisors, and trusted advisors with business owner clients

Why This Matters

For many entrepreneurs, their business is their largest financial asset.

Yet many owners don’t fully understand how the market evaluates that asset until they are already trying to sell.

Planning a few years ahead can make the sale process much smoother and more profitable.

Gain clarity. Understand the process. Make informed decisions about your future.

Wednesday, April 8th 12 PM EST via Zoom
Reserve your spot today Webinar Registration Link