Why Client Confidentiality and Integrity Matter More Than Rankings

 

from the desk of our ceo why client confidentiality and integrity matter more than rankings photo of happy clientsClient Confidentiality and Integrity Come Before Rankings — At Murphy Business Sales, these values guide every decision we make. We’re proud to share that we were recently ranked among the top in our industry, an honor that reflects the strength of our relationships, the quality of our deals, and the trust our clients place in us. category. However, our rankings may not be completely accurate. Why? When we report to these industry organizations, we make deliberate choices that impact our public rankings. Could we rank higher? Possibly. But while recognition from respected peers is always appreciated, it’s not something we actively pursue. We prize something much greater: client confidentiality.

How Industry Rankings Work

Many industry rankings are based on a combination of disclosed transaction volume, deal details, engagement metrics, and outcomes. Firms that choose to share more data often gain a visibility advantage. As a privately held company, we intentionally limit the information we make public — not because we have less to share, but because client confidentiality and integrity matter more than any accolade.

Why We Choose Discretion

Our work involves complex, sensitive transactions where privacy is essential. We believe that our clients deserve the assurance that their information will never be shared beyond what’s necessary. We choose to withhold that private information, even if that means ranking slightly lower. Our priority is to uphold the integrity that defines the very core of our brand.

The Value of  Confidentiality and Integrity Over Industry Rankings 

In our experience, safeguarding our clients’ privacy allows them to focus on making the best decisions for their businesses without worrying about unnecessary public exposure. This dedication to discretion and integrity builds lasting relationships, leading to repeat engagements and referrals. These are results that no industry ranking can measure.

Grateful for Recognition, Grounded in Our Values

We’re grateful for the recognition and proud to be counted among leaders in our field. But at the end of the day, our goal isn’t to be first on every ranking; it’s to be first in our clients’ minds when they think of confidence, trust, and unwavering integrity.

About Our CEO:

Veronica Ellinger CEO Murphy Business
Veronica Ellinger, CEO of Murphy Business

A seasoned and strategic executive with nearly three decades of diverse leadership experience, Veronica Cardinale Ellinger has established a track record of success in driving operational excellence, organizational growth, and cultural transformation across industries such as education, healthcare, retail, and franchising. As CEO, Veronica consistently delivers value to stakeholders while ensuring long-term sustainability and profitability.

Veronica regularly shares insights on the business brokerage industry through the company’s LinkedIn newsletter, CEO Insights.

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