In business you need to keep plenty of balls in the air. Making sure your current clients are happy is a top priority, along with monitoring the quality of your service. If you produce items for sale, production times and inventory are another concern.
But one of the most important factors is new sales. Without them, you’ll quickly run into financial trouble. So how do you make sure the top of your sales funnel is always full? There are plenty of strategies that are available that can help you track a potential customer’s journey, along with finding leads for you to pursue.
As always, planning and preparation can make this process run smoothly and efficiently. Here are a few tips that can boost your leads and help your business grow.
Nothing can top a face to face meeting with potential clients. Local and national networking organizations are excellent places to start. While many of them may require you to pay a member fee, ask around to see if any of your personal networks are already members. They may be able to bring you as a guest so you can decide if it’s a good fit.
Of course there are also free networking events that might include a seminar or presentation. Checking out your local business publications can yield plenty of opportunities. Many of these events are free, but some might charge an admission fee.
Popular social media channels like Facebook, LinkedIn, and Twitter can help you boost your leads. If you don’t have a page for your business, they’re easy to set up and use. You can include plenty of news and photos of your business, and if you publish on a regular basis, you can build a name for yourself.
Social media posts should be well written without typos or grammatical errors. Keep them short and sweet – and avoid adding personal details. Remember that users love to see photos and watch videos and including them helps increase traffic.
The cost of having a website designed and published has become more affordable, and if your budget allows having a professional agency take care of it is a great way to go. Don’t worry if you have a limited budget, there are services online that can help you get up and running.
Once you have a website, you can publish a variety of blogs, white papers, and case studies that attract users. If you don’t have a newsletter they’re also easy to create and send out – offer a link on your site for easy sign up.
Thes government organizations provide multiple resources and events geared towards large and small businesses. Sign up for newsletters to keep track of what’s going on – it’s okay to be choosy, you need to come up with a balanced calendar that doesn’t take you away from your other duties.
You can choose to advertise via print or electronically, depending on your budget. This step can boost leads but you need to do your research. Working with a local outlet makes sense because they know the local audiences and markets. Plus, they usually offer special deals and contracts to businesses in their communities.
Murphy Business Sales has been helping people discover their dreams of owning a business for years, and our experience and knowledge has proved to be invaluable.
We can work with you to create business plans and other lead boosting methods that we’ve developed over our years of service.
Contact Murphy Business Sales today and we’ll work with you to grow your business.