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Getting off to a good start with your small business is essential for building a business that will last well into the future. Keep reading to learn some tips that will help you and your business succeed in 2022. 

Customer Engagement

Putting a personal touch on all communication with customers is a great way to make them feel valued, which will then increase overall customer satisfaction. Both of these will keep customers coming back in the future. Write a personal note to a new customer or include some freebies when a big order is placed for continued customer engagement. Customers love getting free stuff, don’t we all?

Running special sales early in the lifecycle of your small business makes your first customers feel extra special, and also attracts new customers. Events like buy-one-get-one sales or zero obligation trial subscriptions can build a strong customer base.

Letting your customers refer others to your business utilizes both word-of-mouth advertising and incentives quite effectively. The best part is that word-of-mouth advertising is free! A referral system creates a fun, mutually beneficial system for bringing more customers into your business. Similarly, a loyalty program that rewards returning customers can spur customers into telling others about the good deals they could be getting. More free advertising! Loyalty programs can be as simple as a punchcard that gets you a small free item when you get enough holes punched. 

Marketing and Social Media

Getting familiar with your target audience and where they spend their time on social media is one of the best ways to get a jump start on creating a substantial social media presence. This may seem daunting due to the myriad social media platforms available for use. If you are completely stuck on which to choose, a quick Google search can usually reveal which platform has the highest number of users interested in a certain topic. For a quick example, if you own a skateboard shop, you could join a Facebook group of skaters in your area and advertise your shop. 

Creating digital content is one thing, but creating meaningful content is another. You want your digital content to create value for the customer. Provide a distinct sale or discount code that can only be accessed using the social media platform of your choice. Not only will this immediately bring in some customers, but hopefully it will bring them back to your page in the future looking for more deals.

There are lots of great online guides that can keep you up-to-date on the best and most current social media marketing strategies. Following these guides closely is in your best interest, as treating a company’s social media page as a personal account can give potential customers the wrong idea about the business, or worse; drive them away completely. 

Utilize these tips wherever applicable, and if you don’t remember anything else: do your research! Keep yourself informed on all of the new marketing and social media tips that come out and try to implement them in your business model. 

We’re Here to Help!

Looking to become a business owner in 2022? At Murphy Business, we understand how overwhelming and complicated buying or selling a business can seem. Finding the right business to buy or the right buyer to sell to is a lot of work. That’s where we come in. Our experienced team will help you find the right buyer for your business or the right business for your buck! 

Contact us for more information and connect with an expert today!