Articles

Are you buying a business or planning to buy one soon? Don’t under estimate the power of social media to promote your business! Here are some tips for new business owners to promote their business on social media.

The Benefits of Using Social Media for Business

As a business owner, there are many benefits to using social media. When utilized properly, social media is a powerful tool to develop your brand, reach new audiences, build customer loyalty and more. Social networks are “social” by design, which means that if you have a business that excites your customers, they are more willing to recommend your business to their network. Getting your business in front of a larger audience means increased revenues and a better bottom line. So why not take advantage of social media marketing to promote your business! Here are a few recommendations from the experts at Murphy Business.

Tips to Be Succesful

• Make a Plan: One of the most important steps to success with social media management for your new business is to formulate a plan and stick with it. Sit down with your team and brainstorm which social media channels to prioirtize. Then come up with a schedule that makes sense for your audience. Not every business needs a daily social media post, but do your research and find out what’s right for your audience.

• Know Your Audience: Speaking of audiences, it’s very important that you identify your target audience before you start posting on social media. Research your ideal customer to figure out which social media platforms they flock to. Then strategize which time of day you are most likely to get in front of them. Knowing your audience is an important step to being successful online.

• Be Consistent: Social media is a powerful tool, but only if you’re willing to invest the time into making it work. If you don’t have the time to create and schedule posts, consider hiring a social media manager who can make sure your content is consistent and on-brand.

• Start a Conversation: One of the most interesting aspects of social media is the “social” part. Don’t forget to interact with users who “like” or follow your social media pages. Ask questions, request customer feedback and respond to any comments they leave. 

• Build Brand Awareness: Utilize social media to tell your company’s story. You can build strong brand awareness by highlighting what makes your company unique and how you help your customers. Another helpful tip is to “like” and follow other Facebook pages to build more brand awareness- it’s simple and free!

• Use Specific Hashtags: Users follow or resarch specific hashtags when they want to learn more about a product. Make sure you do your research for specific hashtags that can apply to your business. Selecting the right hashtags and using them in your social media posts can increase your brand exposure over time.

If you haven’t bought your new business yet, but you’re considering expanding, selling, or buying, call Murphy Business and Financial Services LLC today at 850-374-8884 and see how our advisory services can benefit you and your business.