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Within any industry lies competition. The key to winning over the most clients is to stand out from your industry’s crowd of businesses. How does one stand out from the rest? Keep reading for some tips for businesses to help them rise above the competition.

It Starts with Your Website

Having a website is an essential business element in today’s market, especially after COVID-19 came around. While having a website, in general, is good practice for businesses, having a great website is where businesses start to thrive! In 2022, it’s not enough for businesses to just exist online. Many companies today are already mastering the basics of online business functionality. 

To stand out online, your website must be great. Some basic elements to optimize in order to ensure your website stands out are efficiency, readability, and quality of information. You want your website to provide the right information, to the right buyer, at the right time in their buying journey. 

Make sure your call to action is clear for buyers on your site and the right information is provided for them as soon as they land there. Don’t overwhelm your buyers with too much information. Keep your website short and sweet, yet informative and easy to navigate for the best results. 

Focus on Reviews

Customers seek their services from the best of the best. To be the best in your industry reviews are vital. Having great reviews from customers who have experienced your business’s product or service hands-on ensures that future customers know they are in good hands when working with your company. 

Almost 90% of customers rely on customer reviews to assist in their buying journey and making their end purchase decision. Make sure to monitor your online reviews and consistently reply to any feedback you receive, even if all of the reviews are not positive. Keeping open lines of communication with customers and clients through reviews is essential for any online business reputation in 2022. 

Optimize Social Media

One of the many ways to stand out amongst your competition in 2022 is with social media. Social media helps establish strong business value. By posting frequent, engaging content on social, businesses engage directly with their target audience and promote their business even more online! From running social media contests, to posting product sneak peek videos to simply engaging with your customers, social media opens a wide range of possibilities to establish your business voice and stand out from the crowd!

If your business is already on social, make sure to think outside the box and try something new in 2022! Showcasing employees and putting faces to your organization helps establish a business’s social presence. Give it a try and highlight the workers behind your business! Social media lives are also beneficial for businesses, interacting with potential and current customers live online. Don’t be afraid to try new things on social. 

What’s in Store for You in 2022?

Looking to buy or sell your business in 2022? At Murphy Business, we understand how overwhelming and complicated buying or selling a business can seem. Finding the right business to buy or the right buyer to sell to is a lot of work. That’s where we come in. Our experienced team will help you find the right buyer for your business or the right business for your buck! 

Contact us for more information and connect with an expert today!