Having a vision plan is one of the basics of owning a small business, but it’s sometimes unintentionally neglected. A…
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The first step in identifying your company’s driving force is to determine whether you have a product-driven or market-driven business.…
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Identifying your business’ audience is one of the first — and most important steps — you should take as an…
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There are many explanations of the difference between marketing and sales, some quite long. But as is often the case,…
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As we approach the end of the regular college football season, most Americans are ready to cheer on their favorite…
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Did you know that your small business is subject to the same regulations as a giant commercial entity? If you…
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Natural disasters may hit at any time of the year, but the recent wildfires in Colorado and derecho (line of…
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In a previous post, we noted that small businesses are not exempt from following federal and state laws and regulations.…
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How often do you find yourself looking for that important – yet somehow misplaced – piece of paper? Do you…
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