As an entrepreneur, you have many options when it comes to buying a company. Do you want to choose an established business in a specific area, or would you prefer to be a franchise owner? There are benefits and drawbacks to each one, and a business broker like Murphy Business can help you decide what’s right for your situation. Here are some factors to consider when deciding between a franchise and a stand-alone company.
Do You Prefer Built-In Structure?
Many people who have spent a lot of time as workers in corporate America are itching to get out. They know there are better opportunities out there, and they’re right! They don’t want to build someone else’s dream anymore.
People from corporate America often do very well as franchise owners. The company is already structured for them, and they know exactly what to expect. At the same time, they get the freedom to run their own business and make their own profits.
Even if you haven’t worked as an employee for very long, you might prefer a bit of structure in your business experience as well. That’s where a franchise can help you succeed. If you want a predictable but freeing business experience, a franchise might be perfect for you.
What Is Your Risk Tolerance?
Some people prefer to invest in a franchise because it’s somewhat less risky than starting a new, unproven company. With a franchise, you generally have a recognized brand name, corporate support with marketing, and a clear understanding of your area’s business opportunities.
If you prefer to strike out on your own or buy a stand-alone business, you’ll need a strong stomach for risk. You’ll also want to do a lot of research on the company’s history and the potential for new customers and growth in your area.
In both cases — with a franchise or another business — you can look at sales trends in your area, competitors, and the history of demand for that product or service. A business broker can help you evaluate a variety of opportunities and find what’s right for you.
Do You Want to Be Completely in Charge?
Some people don’t feel like they truly own a business if they cannot make all of the decisions. Being a franchisee gives you many benefits and some freedom, but you still don’t call all the shots. For instance, while you’ll have a protected territory, you will have to follow the company’s guidelines on uniforms, packaging and delivery, and marketing materials. You won’t be able to make any changes without the franchisor’s approval. To some business owners, this will feel uncomfortably restrictive.
For example, if you own restaurant franchise and the company decided to offer all-day breakfast nationwide, your restaurant will have to follow suit. If you didn’t like the decision, you would have to make your concerns known to the company and hope for a change. If you owned a stand-alone restaurant, you are responsible for all decisions. What you offered and when would be completely up to you.
Understanding Franchise Fees
One of the biggest questions in owning a franchise is franchise fees. In most cases, you will pay an initial franchise fee to purchase the franchise. This gives you the right to use the brand name, typically given training and support from the franchisor. Additionally, you will pay a portion of your sales to the franchisor this is considered a royalty payment for the continued use of the brand name and support you will be provided. Before you purchase a franchise, make sure you look at all fees associated with the franchise. Compare that to other business opportunities in your area.
To Franchise or Not to Franchise?
Only you know whether buying a franchise makes sense for you. If you prefer a built-in structure, a protected service area, and corporate assistance with marketing, it may be a great fit. However, you will also have specific rules to follow, franchise fees, and brand responsibilities.
To learn more about what kind of business you should buy, get in touch with us at Murphy Business today. We can talk to you about your needs and share business opportunities that meet your requirements.